Archdiocese of New York
Department of Education – Superintendent of Schools Office
School Marketing & Engagement Associate
October 2025
Overview/Purpose:
The School Marketing & Engagement Associate in the Archdiocese of New York leads strategic, data-informed marketing initiatives that drive enrollment and engagement across parish and regional (GRSS) schools. Supporting schools—especially those in economically challenged communities—this role promotes Catholic identity, academic excellence, and affordability through a variety of digital and traditional channels.
The School Marketing & Engagement Associate collaborates closely with Directors of Enrollment, consultants, and school leaders on targeted promotional efforts, including digital advertising, social media campaigns, parish outreach, and family engagement efforts. This role must possess strategic insight, operational excellence, and a passion for Catholic education.
Reports to: Director of Communications and Digital Media
Work Location: 488 Madison Avenue, New York, NY 10022
Responsibilities:
Strengthen Enrollment Through Strategic Marketing
- Partner with the Directors of Enrollment and marketing consultants to implement data-driven marketing strategies that boost awareness, inquiries, and applications across all schools.
- Support promotional activities such as media buying, digital ads, organic social campaigns, parish outreach, and family communications.
- Coordinate targeted outreach campaigns to underserved, multilingual, and multicultural communities.
Digital and Traditional Campaign Execution
- Manage multi-channel marketing including:
- Google Ad Network and Display Ads
- Organic and paid social media advertising
- Email marketing via Constant Contact and Salesforce CRM (Customer Relationship Management)
- Print collateral such as flyers, brochures, outdoor ads, and parish bulletins
- Oversee distribution of marketing materials for events and campaigns, ensuring timely delivery and message consistency.
Localized School Support and Event Marketing
- Support local school efforts with materials and strategies for:
- Open houses, welcome nights, and other enrollment events
- Targeted outreach such as baptismal invite mailings, welcome letters to new parishioners, and school newsletters
- Community contact development and support for school participation in neighborhood events
- Principal and pastor speaking opportunities at Masses or community gatherings
- Develop and provide marketing toolkits including press release templates, social assets, and signage.
Campaign Analysis and Continuous Improvement
- Use Google Analytics, Adobe Analytics, Salesforce reports, and campaign dashboards to track performance and ROI.
- Share insights and strategic recommendations with the Director of Communications and Directors of Enrollment to improve outcomes.
- Streamline marketing workflows using project management tools to meet campaign deadlines and ensure quality control.
Partner and Vendor Collaboration
- Work closely with external marketing consultants, photographers, printers, and vendors to deliver high-quality, timely campaign deliverables.
- Maintain clear communication and documentation with both contractual and non-contractual firms and partners.
- Help manage vendor relationships to ensure alignment with Archdiocesan messaging, quality standards, and budgets.
Brand Stewardship and Digital Presence Management
- Help lead a refresh of the Catholic Schools website and support ongoing content updates to improve family engagement and navigation.
- Support regional and parish school websites by reviewing brand alignment and implementing best practices in digital communication.
- Ensure consistent, mission-aligned branding and messaging across all platforms and materials.
- Audit websites of all ADNY schools.
Mission-Driven Storytelling and Community Inclusion
- Promote Catholic identity through storytelling and visuals that reflect the values of faith, excellence, and service.
- Partner with the Inner-City Scholarship Fund and other offices to clearly communicate affordability and access.
- Develop culturally inclusive messaging that speaks authentically to the diversity of the Archdiocese.
Education, Experience, and Skills:
- Bachelor’s degree in Marketing, Communications, Business, or related field preferred—or equivalent combination of education, training, and experience
- 2–4 years of experience in digital marketing or enrollment communications—preferably in education, nonprofit, or faith-based settings
- Demonstrated experience with digital advertising platforms including Google Ad Network, Display Ads, and paid social
- Working knowledge of CRM and email platforms (Salesforce, Constant Contact) and campaign measurement tools (Google Analytics, Adobe Analytics)
- Bilingual in English and Spanish preferred
- Proven ability to manage and execute multi-channel digital and traditional campaigns with high attention to detail.
- Experience with Salesforce CRM, Constant Contact, SurveyMonkey, and RingCentral.
- Proficiency with Google Analytics, Adobe Analytics, and digital ad platforms (especially Google Ads).
- Strong time management skills and ability to manage multiple priorities with minimal supervision.
- Strong written and verbal communication, project coordination, and vendor management skills.
- Creative thinker who thrives in a fast-paced, mission-driven setting.
- Commitment to the values and mission of Catholic education.
- Willingness to be trained or take necessary classes to learn new technologies
- Knowledge of Catholic schools/education preferred
- Professional, reliable, and discreet
- Manage sensitive information with a high degree of confidentiality
- Ability to anticipate conflicts and challenges in projects and proactively propose solutions
- Be an exemplary model of the Superintendent and her/his office to internal and external stakeholders
- Strategic, creative mindset grounded in a desire to serve families and support Catholic schools.
- Passion for using digital tools to simplify complex information and engage families effectively.
- Collaborative spirit, eager to partner with schools, vendors, and internal teams to drive success.
- Data-informed approach to solving problems and improving marketing outcomes.
- Must have own transportation to travel within the Archdiocese
- Prolonged periods of sitting at a desk
- Ability to lift 30 pounds.
Compensation range for this position is: $66,300 – $75,000 annually.
This position is considered exempt and not eligible for overtime.
Interested candidates should send a cover letter and resume to:
[email protected]